Key apparel industry guests gathered to hear Jill Dumain, environmental director at Patagonia share their story of transition from conventional cotton to organic cotton.

The event was presented by Patagonia and supported by The Australian Fashion Chamber. 

Industry representatives included TopShop, David Jones, General Pants, Gary Bigeni, KitX, ByJohnny, Christopher Esber, Vogue Australia, Spell, Alice McCall, FBI Fashion College and Apparel Group to name a few.